Tuesday 26 November 2013

Scott Campbell & Louis Vuitton

Louis Vuitton worked with the american Tattoo artist Scott Campbell for the Spring/Summer Collection in 2011. The main idea was to use tattoo images onto bags and scarves. Very detailed and fine lines but expressive and an eyecatcher. For more impact, he also designed the tattoos the models were wearing on the runway of the show.
I really like that he is almost only using curved lines in his designs.It is very different to what I have seen before and brings a dark side into the traditional Louis Vuitton label. This is a very understated collaboration for Louis Vuttion compared to his usual collections.





The horse motive on the bags is very much inspired by chinese dragon drawings, which are also often found in tattoo art which relates back to his actual work. It is also visible on the scarve designs, they are very detailed fantasy animals and flowers, also the classic Louis Vuitton pattern is changed to a more intensive and unique look.





These are two samples of the scarves that were produced from this collection and it just shows how much Campell reinvented the typical pattern we all know. By the colours and illustrations used there is so much more excitement and coolness about them I really like.


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